WELCOME TO TEQUILA 400—a fresh take on an age-old spirit from the founder behind a Double Gold winner at the San Francisco World Spirits Competition.

The name honors the Centzon Totochtin, the 400 rabbits of Aztec myth—not a literal number, but a symbol of abundance and infinite expression. Legend holds that the first agave grew from the goddess Mayahuel, and from that sacrifice came a spirit tied to ritual, community, and the divine.

The inception was born during the pandemic and refined over time, every bottle carries decades of hard-won craft and a deep respect for the process.

To honor that legacy, we partnered with a Mexican artist to reimagine how tequila is made and how its story is told—because more than a bottle, Tequila 400 is a platform for the artists, creators, and authentic ideas we believe in.